Shopify Plus offers enterprise-level features that can support brands scaling to seven and eight-figure revenue. From advanced automation to multi-channel integration, this platform provides the infrastructure needed for rapid growth.
Key Features of Shopify Plus
Shopify Plus is designed for high-volume merchants with complex needs.
When to Consider Shopify Plus:
Typically when you reach $1M+ in annual revenue, need custom checkout experiences, or require complex automation workflows. Brandova International recommends Shopify Plus for brands expanding into 3+ international markets.
Enterprise-Grade Features
- Custom Checkout: Fully branded checkout experiences with your design system
- Shopify Flow: Advanced automation for inventory, customer segmentation, and fraud prevention
- Multi-Channel Sales: Seamless integration with Amazon, eBay, Instagram, Facebook, and wholesale
- Enhanced API Limits: Higher API call limits for custom integrations
- Dedicated Support: 24/7 priority support with dedicated account management
- International Pricing: Multi-currency and localized pricing strategies
- Wholesale Channel: Built-in B2B functionality for wholesale customers
Automation and Efficiency with Shopify Flow
Shopify Flow enables brands to automate complex workflows without coding:
Inventory Automation
Automatically reorder products, tag low-stock items, and notify suppliers when inventory reaches threshold levels.
Customer Segmentation
Automatically tag high-value customers, create VIP segments, and trigger personalized marketing campaigns.
Multi-Channel Sales Strategy
Shopify Plus integrates seamlessly with multiple sales channels:
- Marketplaces: Amazon, eBay, Walmart, and other global marketplaces
- Social Commerce: Instagram Shopping, Facebook Shops, Pinterest
- B2B Wholesale: Separate wholesale storefront with custom pricing
- Point-of-Sale: Unified inventory and customer data across online and physical stores
International Expansion Features
Shopify Plus provides robust tools for global expansion:
| Feature | Benefit | Brandova International Tip |
|---|---|---|
| Multi-Currency | Automatic currency conversion | Set localized pricing, not just currency conversion |
| Local Payment Methods | Support for local payment gateways | Include Alipay for China, iDEAL for Netherlands |
| International Domains | Country-specific domains or subdirectories | Use ccTLDs (.de, .fr, .es) for better local SEO |
Cost Considerations
While Shopify Plus starts at $2,300/month, the ROI can be significant when you consider:
- Reduced transaction fees (as low as 2.15% + $0.30 for enterprise)
- Elimination of multiple platform subscription costs
- Increased conversion rates from custom checkout experiences
- Time savings from automation workflows